Homepage - Revised layout
Using Adobe Photoshop, I created a quick, revised version of the TEMcompany homepage.
The layout includes current content and new dummy content.
Three things I would do to improve the homepage would be:
Promote the benefits of TEMcompany products rather than the technical aspects of the products.
Promote the human aspect of the business and the benefits to people directly, where the products create a difference.
Create more defined calls to action to improve the user journey and enable users to find what they require quickly.
HOMEPAGE - Additional thoughts
Depending on how the company approaches potential customers, I would suggest creating a lead form or popup to collect potential customer’s information. An additional sign-up form could be added to the footer.
There would also be the opportunity to add a chatbot to answer frequently asked questions about products or to push the customer to an available sales representative.
Adding customer testimonials would be a great way to cement reputation and encourage trust in the solutions that TEMcompany deliver for its customers.
Some simple, quick branded images to promote brand recognition on the platform. I would encourage regularly scheduled posts to drive B2B interaction. There is a lot of potential to drive interest in the business through video, photos and PDF carousels on the platform.
Vision and Transformation Messaging
TEMcompany sells more than transient electromagnetics;
it sells a vision of easy geomapping helping customers solve the world’s water problems.
TEMcompany transforms the delivery of TEM solutions with innovation, reliability, and environmental
consciousness built on world-class research.
